31 Aug '14, 6pm

Nike Counters Under Armour Offer, KD Likely To Stay With the Swoosh

Nike Counters Under Armour Offer, KD Likely To Stay With the Swoosh

OKC fans were afraid that Baltimore, MD-based Under Armour could win over Durant given their proximity to his roots in Seat Pleasant, about an hour away. Nike will be likely paying Durant around $41 million over two seasons just as base pay before any royalties. With the Nike KD 6 retailing at a relatively low $125 last year, they were still able to generate $175 million in revenue, according to SportsOneSource . As for the man himself, Nike is probably the better bet – the $27 billion projection for 2014 gives the Swoosh a much better chance at expanding his brand more than Under Armour, who is less than a ninth – yes, 1/9! – of that. Durant going to UA would have been a much better deal for the company than the player.

Full article: http://theshoegame.com/articles/nike-counters-under-armou...

Tweets

Breaking: Nike Counters Under Armour's Offer To Kevin Durant #solecollector

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