30 Apr '12, 10pm

adidas adiZero Crazy Light 2 Launch Event Recap

adidas adiZero Crazy Light 2 Launch Event Recap

Last Tuesday, a select group of media members were invited out to Los Angeles for the launch of the adidas adiZero Crazy Light 2 . Specifically, the mix of invitees boarded a bus to the Los Angeles Clippers practice facility to see and test out the latest and lightest from the Three Stripes. Sportscaster extraordinaire Gus Johnson emceed the event, setting the stage for adidas Global Basketball Vice President Lawrence Norman and adidas Basketball Category Designer Robbie Fuller . The tandem broke down the design process of the shoe by showing early illustrations and discussed the process of making it lighter (9.5 oz compared to 9.8 oz) and stronger. The pair was passionate about both, but the excitement went to another level when they delved into the model’s hardwood debut. adidas adiZero Crazy Light 2 Sketches Rather than align the sequel’s introduction around current pro...

Full article: http://www.nicekicks.com/2012/04/adidas-adizero-crazy-lig...

Tweets

This Crazy Light 2 is pretty electric

This Crazy Light 2 is pretty electric

nicekicks.com 27 Apr '12, 9pm

adidas adiZero Crazy Light 2 “Electricity” is light done right and light done bright. Weighing in at only 9.5 ounces, the ...

adidas adiZero Crazy Light 2 Officially Unveiled

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digitimes.com 30 Apr '12, 4am

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