28 Dec '14, 5pm

How Nike turned an Italian suit label into the Air Jordan XX9s:

How Nike turned an Italian suit label into the Air Jordan XX9s:

A well-designed clothing label is resilient. The signature of a designer, it is strong enough to stand up against years of wear, comfortable enough to feel like it isn't there at all, and vivid enough to make a garment's designer standout. For the Air Jordan XX9s, Nike's designers have taken the most invisible part of any garment and turned it into a basketball shoe—literally. Nike calls the technology Flightweave, and it draws on the same 250-year-old process used to weave a dress label, a silk tie, or even a football jersey. Nike hopes that the technology could enhance its reputation on the courts at a time when the footwear giant needs all the help it can get. In early March of this year, Philadelphia 76ers guard Tony Wroten was moving in to score when the sole of his Air Jordan 10 completely separated from the rest of the shoe . An older "retro" model first sold in 199...

Full article: http://www.fastcodesign.com/3029192/innovation-by-design/...

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