31 Aug '15, 2pm

Sneakers killing high heels in more than one way

Sneakers killing high heels in more than one way

As casual styles have become more acceptable across all facets of life, from Saturday brunch to work, designers have started to incorporate more laid-back designs into their fashion-footwear offerings. The successful ones, Barr said, are expanding into these categories while staying true to their brand DNA. She pointed to the sneaker selection at Kate Spade as an example. Although these items resemble running shoes, their use of high-end fabrics and brand-consistent color palettes appeal to the company's target customer. And with more design houses and celebrities jumping on the trend (think Kanye West's "Yeezy" sneaker for Adidas ), the selection has dramatically changed at luxury department stores. "You go [onto those sites] now and you have pages and pages and pages of designer-level sneakers to look at," Barr said.

Full article: http://www.cnbc.com/2015/08/31/sneakers-are-killing-high-...

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