31 Aug '15, 5pm

How @adidasoriginals won the VMAs:

How @adidasoriginals won the VMAs:

adidas may be an underdog in the footwear industry but its presence in the world of music is surpassed by none, and last night the brand proved this notion once again at MTV's Video Music Awards. Back when Kanye West performed at the Grammys in February , he wore his first signature adidas sneaker, the Yeezy 750 Boost, which had strategically leaked just days before the televised show. When that leak happened on Instagram the Yeezy hype train had already begun and adidas dropped subtle clues on what to expect at Kanye's Grammy performance. But now adidas no longer needed to be subtle. It was evidenced yesterday during the VMAs when the night's biggest stars all wore sneakers by the Three Stripes. Kanye's presence was felt all through the show as he made his way on to the red carpet rocking yet another new colorway of his Yeezy Boost 350 . Kanye West debuts a new @adidasOri...

Full article: http://uk.complex.com/sneakers/2015/08/adidas-won-the-vmas

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