30 Jun '16, 12pm

NEW COVER: Will sneakers save Baltimore? Under Armour's CEO, Kevin Plank, thinks so

NEW COVER: Will sneakers save Baltimore? Under Armour's CEO, Kevin Plank, thinks so

The phrase “aggressive, young, fearless” is plastered all over the walls. It’s a quote from golfer Jordan Spieth describing himself and the brand, but it could just as easily apply to Plank, whose grit and enthusiasm propelled him from walk-on to special-teams captain of the University of Maryland football program. During his senior year, in 1995, the mid-Atlantic was seized by a record-setting heat wave, and practicing in a sweat-soaked cotton T-shirt felt more oppressive than usual. The year after he graduated, Plank developed a moisture-wicking shirt made from synthetic fabric and began calling up former teammates. In Under Armour’s first year, when the company was still operating out of his grandmother’s basement in the Georgetown neighborhood of Washington, Plank put more than 100,000 miles on his Ford Explorer driving up and down the East Coast and trying to parlay t...

Full article: http://www.bloomberg.com/features/2016-under-armour-kevin...

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