30 Jun '16, 2pm

Here's what Nike did to outbid adidas for Ben Simmons:

Here's what Nike did to outbid adidas for Ben Simmons:

Just before being selected first overall in this month's NBA Draft, Ben Simmons inked a 5-year endorsement deal with Nike worth a reported $20 million. The announcement, which Simmons made himself on Uninterrupted, ended a bidding war between Nike and adidas for the Aussie phenom's services. On the surface, it seems simple, but as USA Today's Jeff Zillgitt reports , getting Simmons officially Swooshed up was anything but. Simmons and his reps at the LeBron James-affiliated Klutch Sports first met with adidas on May 5, following by a Nike meeting four days later. Not completely satisfied with initial offers, Simmons' waited patiently as they negotiated with both companies. Ultimately, they were able to reach a deal with Nike, who reportedly included incentive-based bonuses that will push the figure above $20 million should Simmons win awards like All-Rookie, Rookie of the Y...

Full article: http://www.complex.com/sneakers/2016/06/how-nike-signed-b...

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