30 Jun '16, 3pm

Can These Sneakers Stop Teen Smoking For Good?

Tobacco use is still the leading cause of preventable death in the United States. According to the CDC, if smoking continues at its current rate, 1 out of every 13 Americans under the age of 18 today -- in other words, 5.6 million people -- will die early from a smoking-related illness. Truth , one of the most successful and largest national youth tobacco prevention campaigns, has a mission of finishing smoking off for good. However, unlike the much mocked top-down "Just say no" campaign of the 1980s War on Drugs, Truth believes in the power of teens using their own unique style and creativity to spark conversations and drive change. That's why Truth turned to teens -- acclaimed graphic artist Kevin Lyons and longtime partner Vans -- to create a tobacco-free-inspired public art installation in North Carolina. The art created was then translated into a limited-edition, cust...

Full article: http://www.inc.com/kate-l-harrison/can-these-sneakers-sto...

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