30 Jun '16, 5pm

Will Adidas Make Kanye West a Billionaire?

Will Adidas Make Kanye West a Billionaire?

Kanye and adidas are in it for the long haul, announcing yesterday adidas + KANYE WEST , a “YEEZY-branded entity creating footwear, apparel, and accessories for all genders across street and sport.” The extension includes upcoming Yeezy stores, Yeezy performance gear, and a Yeezy-dedicated design team headquartered in the Three Stripes’ Portland offices. What it doesn’t lay out is a timeline for product or how the deal will play out. So the real question: Does it make ‘Ye a billionaire? The answer: Maybe? While a source informed TMZ that the partnership is worth ten figures, it’s not a no-brainer for this deal to push Mr. West into the billionaire boys club. Adidas isn’t disclosing the numbers behind the deal and neither is Kanye, but for comparison’s sake, when LeBron signed his rumored $1B-plus lifetime deal with Nike last December, he had been with the brand for 12 year...

Full article: http://solecollector.com/news/2016/06/kanye-west-adidas-b...

Tweets

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via Highsnobiety

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