31 Jul '16, 4am

The Land of $400 Sneakers: 7 Things About Brazil's Streetwear and Sneaker Culture

The Land of $400 Sneakers: 7 Things About Brazil's Streetwear and Sneaker Culture

But for Brazil, they still remain a few years behind some of the other developing countries who still serve as case studies. But unlike China, foreign sportswear brands have had the ability to come in and make a dent within Brazil which has influenced their relationship with sportswear brands. China (a country used on several occasions due to their similarities as superpowers in different stages of growth) had seen decades of sportswear that knew no Three Stripes or Swoosh, instead local brands held off the foreign charge for a reasonable amount of time, enabling the likes of Li-Ning to rake in some serious cash along the way. Brazil though has had a long and storied history with Nike, dating back to a massive sponsorship deal penned in 1995. It was then that Nike incepted arguably Brazil’s most important cultural institution, football. Two decades has enabled many to watc...

Full article: http://hypebeast.com/2016/7/the-land-of-400-sneakers-7-th...

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