30 Sep '16, 5pm

Reebok's Partnership With Fitness Expert Emily Skye Involves Footwear - Footwear News

Reebok's Partnership With Fitness Expert Emily Skye Involves Footwear - Footwear News

Reebok brand ambassador Emily Skye. Courtesy of Reebok. Reebok is steadfast on becoming the go-to brand for fitness enthusiasts. Today, the label took another step toward securing the top spot with the health conscious by signing renowned fitness trainer and enthusiast Emily Skye . The athletic brand announced that it signed the Australian as a fitness ambassador, and according to the brand, it will use Skye to “engage and motivate women around the world on body positivity and unlocking their potential through fitness.” Reebok also stated it partnered with Sky because she embodies the brand’s “Be More Human” philosophy that promotes physical, mental and social health to achieve one’s full potential. Related Sneak Peek: Future's Collection With Reebok As part of the partnership, Skye and Reebok will work together on a functional training shoe that will see retail shelves in...

Full article: http://footwearnews.com/2016/focus/athletic-outdoor/reebo...

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