30 Sep '16, 5pm

Diesel Becomes the Official Style Partner to AC Milan

Diesel has teamed up with AC Milan to become their official style partner. The partnership, which starts today and is contracted for three years, will look after all of AC Milan’s off-field clothing (adidas remain AC Milan’s kit sponsor). Renzo Russo, Diesel founder, said that the partnership was a “long-time dream coming to life, for me, for my family, for Diesel.” He later went to say “We want to make this collaboration unique, fueled with irony, innovation and modernity.” The partnership is part of AC Milan’s plan to reach out to the youth market, according to AC Milan’s Vice President Barbara Berlusconi.

Full article: http://hypebeast.com/2016/9/diesel-ac-milan-style-partner

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@DIESEL が東京の街を舞台にしたファッションフィルムを公開 #DIESEL #Tokyo #Fashion https://t.co/E7gls2ayxT https://t.co/MRzZeJ9RfG

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