30 Sep '16, 7pm

Adidas Wants to Change How Shoes Are Made; Here's How

Sneaker designers live in the future. Their days are spent laboring over product that won't become retail reality for the general public until many months, sometimes years, later. In their minds and sketches live tomorrow's best-selling silhouettes and technological footwear advancements. Shortening this temporal distance is adidas' Futurecraft program , a brand-wide design approach that signals to consumers where the Three Stripes hopes to steer shoes with respect to design, innovation, and manufacturing processes in the years to come. Adidas came up with the Futurecraft concept in 2014, with the first shoes from the line emerging in late 2015. The latest adidas Futurecraft product, the Futurecraft MFG , debuted last week when the brand trotted out the forward-thinking runner in its home country of Germany. Not only did the sneakers release there, but they were made there...

Full article: http://solecollector.com/news/2016/09/adidas-futurecraft-...

Tweets

Adidas reveals first shoe made almost completel...

inhabitat.com 01 Oct '16, 3pm

The future is here and has some brilliant shoes. Adidas just revealed its Futurecraft MFG sneaker, which was made almost e...

Adidas Unveils First Futurecraft Shoe Made in G...

solecollector.com 21 Sep '16, 7pm

Adidas delivered on the promise of its SpeedFactory concept on Wednesday with the unveil of a new made-in-Germany sneaker....

You Can Only Get These Adidas in Germany

solecollector.com 28 Sep '16, 5pm

The adidas Futurecraft "Made for Germany" isn't the only recent sneaker specifically tailored to people in that nation. Un...

adidas Futurecraft "Made For Germany", just 500 pairs worldwide

adidas Futurecraft "Made For Germany", just 500...

sneakernews.com 21 Sep '16, 6pm

Since the Futurecraft line from adidas was unveiled, we’ve been waiting at the edge of our seats for an official release o...

Adidas Unveils The adidas Futurecraft M.F.G. (Made for Germany)

Adidas Unveils The adidas Futurecraft M.F.G. (M...

kicksonfire.com 23 Sep '16, 9pm

The shoe features the highest design precision possible. ARAMIS technology has been used to understand the precise detail ...

See Adidas' German-Made Futurecraft Sneaker On-feet

See Adidas' German-Made Futurecraft Sneaker On-...

solecollector.com 22 Sep '16, 3pm

The adidas Futurecraft MFG , a made-in-Germany sneaker from the Futurecraft project , is the sort of shoe you may never ge...

Who remembers this Adidas sneaker?

solecollector.com 07 Oct '16, 8pm

Readers will be forgiven if they don't recall the original release of the Adidas Seeulater , an oddball offering from the ...

Robot-Made Sneakers - adidas' Futurecraft M.F.G Sneakers are Made Almost Entirely by Robots…

Robot-Made Sneakers - adidas' Futurecraft M.F.G...

trendhunter.com 02 Oct '16, 5am

adidas is looking to the future of footwear manufacturing with its Futurecraft M.F.G project, which introduces dynamic pai...

Raf Simons Has a New Adidas Model

Raf Simons Has a New Adidas Model

solecollector.com 29 Sep '16, 8pm

Adidas' steady stream of collaborations with fashion designs continues this fall with more shoes from celebrated Belgian d...

The First Adidas NMD Is Coming Back

solecollector.com 29 Sep '16, 2pm

Good news for adidas NMD fans: the original black/blue/red Primeknit adidas NMD is coming back. The sneaker originally app...

adidas NEO Baseline Sneaker - Womens

adidas NEO Baseline Sneaker - Womens

dsw.com 07 Oct '16, 9am

Lace-up the super trendy women's NEO Baseline sneaker from adidas and head out the door in style. Pair this classic low-to...

Adidas Made a Snowboarding Collab

solecollector.com 28 Sep '16, 12am

Tomorrow's Pharrell Williams x adidas NMD drop isn't the only Three Stripes collaboration on the way this week, as the adi...

Adidas Debuts First Shoe Made Almost Completely...

ecouterre.com 27 Sep '16, 6pm

is sprinting into the future with the first shoe manufactured almost entirely by robots. The "Futurecraft M.F.G." (a.k.a. ...

A New Version of the Adidas NMD Just Released

A New Version of the Adidas NMD Just Released

solecollector.com 28 Sep '16, 9pm

The winning adidas NMD franchise continues to add new models to its range as the current ones continue to sell out. New th...

adidas reveals its SPEEDFACTORY's first product...

hypebeast.com 21 Sep '16, 8pm

Previously announcing its SPEEDFACTORY Initiative in Germany , adidas has officially revealed the first product that has b...