26 Feb '17, 6pm

Why Nike Really Lets You Design Your Own Sneakers

World's Most Innovative Companies issue in 2008, it was in part because of Nike iD, a then-revolutionary way for its customers to imprint personalized designs onto Nike sneakers. The inclusion of "iD studios" in Niketown stores pointed toward the increasing theatricality required in retail, while iD capability on nike.com reflected the explosive potential of digital commerce.

Full article: https://www.fastcompany.com/3068303/most-innovative-compa...

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by @rsafian via @FastCompany #FCMostInnovative

fastcompany.com 26 Feb '17, 6pm

World's Most Innovative Companies issue in 2008, it was in part because of Nike iD, a then-revolutionary way for its custo...

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