31 Mar '17, 4pm

Drake Announces He's Opening an OVO Store in London

Drake Announces He's Opening an OVO Store in London

As the relationship between Drake and London, aka the great romance of our time, barrels along in the wake of More Life ‘s release, the 6 God is reportedly ready to take things to the next level. Although an opening date hasn’t been set yet, Drake is launching Europe’s flagship OVO store on Berwick Street in London’s Soho neighborhood. Selling the rapper’s OVO clothing range, the store will be the first time the brand has set down retail roots outside of North America. To get an idea of how it might look, take a snoop around OVO’s New York location here . One person who you probably won’t find camping out for launch day is XXXTENTACION , who’s wasted no time sending shots at Drake since his recent release from jail.

Full article: https://hypebeast.com/2017/3/drake-ovo-store-london

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