31 Mar '17, 10pm

VETEMEMES to Release Its Own Version of Vetements's Definition-Print Raincoat

Masters of high-end meme fashion Vetements is getting a new parody courtesy of the folks at VETEMEMES . The item in question is the Parisian brand’s own definition-printed raincoat. The piece bears an actual definition of what a raincoat is . However, for VETEMEMES’s version, its garment is printed with the definition of what a “Meme” means. The jacket comes in the familiar black and white colorway and is available now for pre-order at the label’s online shop.

Full article: https://hypebeast.com/2017/3/vetememes-version-vetements-...

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