28 Apr '17, 5pm

Nike, adidas and Under Armour Pass On Signing Lonzo Ball

Nike, adidas and Under Armour Pass On Signing Lonzo Ball

Nike, adidas and Under Amour — the big three sportswear brands — have all withdrawn their endorsement offers for NBA prospect Lonzo Ball, according to a new report from ESPN . Senior writer Darren Rovell states their reasoning behind this unprecedented ‘no thank you’ is because Lonzo’s braggadocios father, LaVAr, is demanding them to license his upstart Big Baller Brand rather than a traditional sneaker and apparel deal. “We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.” LaVar went as far as presenting a sneaker prototype that he has been “working on [...] ever since my boys were born” in his meetings with the big three, a model that could be worn by Lonzo ...

Full article: https://hypebeast.com/2017/4/lonzo-ball-sneaker-deal-nike...

Tweets

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