30 Jun '17, 3pm

This is a MUST WATCH.

This is a MUST WATCH.

After weeks of anticipation, JAY-Z ‘s thirteenth studio album, 4:44 has finally released . While some are unenthused about the TIDAL subscription required, many are calling it a breath of fresh air and even a potential shift of culture of sorts. Whatever the case maybe, 4:44 may go down as one of Hov’s more “socially woke” projects. Today, the hip-hop mogul has also released a new video for the album standout, “The Story of O.J.” The animated aesthetic appears to draw some inspiration from The Censored Eleven; a series of cartoons released between the ’30′s and ’50s that used controversial ethnic stereotypes in their cartoons. They were eventually banned nearly 40 years later in 1968 by United Artists; the Beverly Hill-based film and television entertainment studio who originally created it. Watch above and check out JAY-Z’s breakdown of 4:44 here if you haven’t already.

Full article: https://hypebeast.com/2017/6/jay-z-the-story-of-oj-video

Tweets

Watch the provocative new video for JAY-Z's "The Story of O.J." here:

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