30 Jun '17, 7pm

The biggest takeaways from Nike's Q4 report:

Along with Thursday’s announcement of a forthcoming follow-up to the Hyperadapt , Nike revealed more interesting product and retail news in their investor call, including making official its speculated partnership with online retailer Amazon . Chairman Mark Parker explained that the brand is “looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling. We’re in the early stages, but we look forward to evaluating the results of the pilot.” Amazon isn't the only new platform the brand is exploring. Brand president Trevor Edwards revealed that Nike also entered into “a new partnership with Instagram that will allow consumers to purchase Nike product seamlessly in the Instagram app,” with the aim of better integrating the Nike+ ecosystem where their consumers already are activ...

Full article: https://solecollector.com/news/2017/06/nike-q4-fiscal-rep...

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