27 Nov '12, 12am

News: 1987 Nike Air Max 1 & Air Trainer 1 Ads

News: 1987 Nike Air Max 1 & Air Trainer 1 Ads

This year isn't just the 40th anniversary of Nike — it's the 25th anniversary of the Air Max 1 and Air Trainer; two classics that spawned two of our favourite shoe dynasties. The celebrations for both birthdays have been dignified. Nike set off their birthday year by dropping Flyknit and the AM1 and AT1 have had some treatments (notably an OG Air Trainer and Safari variant of the shoe, bringing in another birthday boy). With all the shape changes, new colourways, concepts, sequels hybrids, Flywire, Zoom editions, First Takes, Fuses, theme packs and limited editions that have dropped since, it was worth looking at the original 1987 marketing materials that ran in several high profile magazines leading up to the Revolution campaign. Aside from bringing the Safari into the mainstream, and just throwing in equally groundbreaking creations like the Air Sock (an underrated dry r...

Full article: http://www.crookedtongues.com/news/2012/Nov/26/1987-nike-...

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