25 Jul '17, 8am

@adidasoriginals x @parleyxxx for the Ocean Ultra Boost Restock:

Die Zusammenarbeit zwischen adidas und »Parley for the Ocean«, eine gemeinnützige Organisation gegen die Vermüllung der Weltmeere, sorgte im vergangenen Jahr weltweit für Furore. Zunächst war die Skepsis groß: hochwertige Sneaker aus ozeanischem Plastikmüll? Wie soll das gehen und vor allem wie wird das aussehen? Doch als die ersten UltraBOOST auf den Markt kamen, waren alle Zweifel wie weggeblasen - das Ergebnis war einfach genial! Nun bringen adidas und Parley for the Ocean drei weitere UltraBOOST-Modele im »Icey Blue« Colorway heraus. Neben dem adidas UltraBOOST gehört auch ein UltraBOOST Uncaged und ein spezielles UltraBOOST-Modell für Mädels heraus. Das hellblaue PRIMEKNIT-Obermaterial der drei Schönheiten wird zu circa 95 Prozent aus ozeanischem Plastikmüll hergestellt, für jeden Schuh wurden etwa elf PET-Flaschen recycelt. Ein tolles Projekt, zwei starke Partner und...

Full article: https://www.43einhalb.com/adidas-parley?p=tw

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